How to Get Personal Advice from the #1 Expert in Your Field for 74 cents
If you could get personal advice from the #1 expert in
your field -- or any field that you are interested in
entering -- would you pay 74 cents?
Most people wouldn't.
One of the amazing facts of life is this: experts
rarely get asked questions. Warren Buffett does, but not
most other real experts.
In every field, there are experts who are ignored by
the public. They rarely receive a letter from a newcomer
who asks a few simple questions. Only their peers ask them
questions -- people who may be after incredibly valuable
insider secrets. They may clam up.
But some guy (you) who is just getting started poses
no threat to an expert. You would be amazed at how much
information an expert will share with newcomers.
Sit down and start looking for experts in your field.
You may already know who some of them are. You want the
top 0.8%: 20% of 20% of 20%. Trade journals will usually
provide articles on these experts. Make a list. Get their
business addresses.
Create a standard form letter that doesn't look like
one. It should introduce yourself as someone just getting
started. Ask for these bits of information:
The titles of two or three introductory books
The two best newsletters or websites to consult
The #1 principle of success he has learned
Tell him that this information is for your personal
use only -- not for public access.
Tell him he can just jot down the answers if his
secretary is busy. Make it easy for him to jot
down answers.
Leave enough space in your letter for replies, in case
he scribbles his answers.
Include a stamped, self-addressed #10 envelope with
your letter. (37 cents)
Mail your letter. (37 cents)
Write to the top ten people. ($7.40) You will get eight
replies.
What would this information be worth to you? How much
time would it save you? It this worth more than $7.40?
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